Purple Dragon is a private members club for ultra-high net worth families
I was brought on board to strategise and implement a 360 rebrand in preparation for their forthcoming expansion plans which included designing the dragon motif
and animated character.
I regularly coordinate and art direct video, fashion, lifestyle and food photoshoots, themed to tell Purple Dragon's brand story and demonstrate the club's unique offering.
Created a new brand identity and Purple Dragon motif and 3D animated character
Front-end design and asset creation for the new website and app
Producing a wide spectrum of marketing and events collateral, email, signage and a bespoke marquee
3D Product design and sourcing producers for marketing and branded gifting collateral
A quarterly magazine which I launched,
print manage and artwork as well as regularly produce and art direct shoots.
Exclusively for members, attracting targeted advertising with brands such as Harrod’s, Stella McCartney and
Patek Phillipe. Our distribution model
not only mails out to members, but
can also be found internationally
in VIP lounges, luxury hotels and
PHOTOSHOOTS & VIDEO