SWOON EDITIONS

My time at Swoon was to tell the brand story and oversee, implement and apply brand strategy celebrating the craftsmanship behind their designs. I was involved in the rebrand development and defined a new photographic style which was rolled out with the Swoon's Spring ‘17 brochure.
    I also oversaw chemistry meetings to shortlist an advertising agency for further brand development to take Swoon to the next level for advertising and TV campaigns. I also conceptualised and coordinated a two-week Swoon pop-up event at the Oxo Tower, showcasing the Spring/Summer 2017 collection. You can see my case study
here

22.02.17_Swoon_Feb_D3_Desk294.jpg
21.02.17_Swoon_Feb_DukeFitz009.jpg
21.02.17_Swoon_Feb_D2_149.jpg
21.02.17_Swoon_Feb_Sidetable2119.jpg
22.02.17_Swoon_Feb_D3_Cover252.VERSION2.
22.02.17_Swoon_Feb_D2_Greenvelvet_Chair0
21.02.17_Swoon_Feb_Greenford005.jpg
22.02.17_Swoon_Feb_D2_Side4_010.jpg
21.02.17_Swoon_Feb_Sidetable007.jpg
21.02.17_Swoon_Feb_047a.jpg

SWOON EDITIONS

My time at Swoon was to tell the brand story and oversee, implement and apply brand strategy celebrating the craftsmanship behind their designs. I was involved in the rebrand development and defined a new photographic style which was rolled out with the Swoon's Spring ‘17 brochure.
   I also oversaw chemistry meetings to shortlist an advertising agency for further brand development to take Swoon to the next level for advertising and TV campaigns. I also conceptualised and coordinated a two-week Swoon pop-up event at the Oxo Tower, showcasing the Spring/Summer 2017 collection. You can see my case study
here

 
22.02.17_Swoon_Feb_D3_Desk294.jpg
21.02.17_Swoon_Feb_DukeFitz009.jpg
21.02.17_Swoon_Feb_D2_149.jpg
21.02.17_Swoon_Feb_Sidetable2119.jpg
22.02.17_Swoon_Feb_D3_Cover252.VERSION2.
22.02.17_Swoon_Feb_D2_Greenvelvet_Chair0
21.02.17_Swoon_Feb_Greenford005.jpg
22.02.17_Swoon_Feb_D2_Side4_010.jpg
21.02.17_Swoon_Feb_Sidetable007.jpg
21.02.17_Swoon_Feb_047a.jpg