My time at Swoon was to tell the brand story and oversee, implement and apply brand strategy celebrating the craftsmanship behind their designs. I was involved in the rebrand development and defined a new photographic style which was rolled out with the Swoon's Spring ‘17 brochure.
I also oversaw chemistry meetings to shortlist an advertising agency for further brand development to take Swoon to the next level for advertising and TV campaigns. I also conceptualised and coordinated a two-week Swoon pop-up event at the Oxo Tower, showcasing the Spring/Summer 2017 collection. You can see my case study here