Darren
Holdway

ABOUT ME

A highly accomplished and award-winning integrated
Creative Director with 24 years of experience in building
and bringing brands to life within luxury, lifestyle, fashion,
food and interiors. 

Creating, launching and redesigning commercial concepts for successful audience engagement, including launches and redesigns of renowned magazines including Country Living, Modern Rustic, Jamie Oliver, M&S and BBC Olive Magazine. 
I bring a purpose and passion to all of my roles, immersing myself with creative enthusiasm to solve complex problems, relishing in the detail and execution to ensure projects are delivered flexibly and resourcefully. Whilst making certain that creativity meets commerciality, I have the ability to digest and translate a market or product both online and offline.

COUNTRY LIVING: Brand Development; Magazine Redesign and Launch; Website and Social Media Content Creation and Strategy; Photo and Video Shoot Storyboarding and Art Direction; Event Design, Print and Digital Brand Partnerships; Licensing Design and Production SHOW ME…

SWOON: Retail Space Design, Data-Driven Brand Development and Strategy; AB Testing, Photo and Video Shoot Direction and Production SHOW ME…

NOT ON THE HIGH STREET: Storyboard, Strategy, Design and Direction for Social Media Video, Animation and Photoshoots SHOW ME…

PURPLE DRAGON: Conceptualisation; Brand Identity, Design; Magazine Launch; Photoshoot and Illustration Coordination and Art Direction; Social Media Design and Animation; Video Editing; Filming and Direction; Paper Engineering; Product Design and Print Management SHOW ME…

JAMIE OLIVER: Launch Project, Conceptualisation and Design, Commissioned and Art Direction of Photoshoots and Illustration, Typography Design and Paper Engineering  SHOW ME…

TESTIMONIALS